Consumers today face an enormous amount of decisions when buying their poultry products, and food, such as where to shop for food or where to eat, and, after that decision has been reached, they will choose the chicken brand to purchase or the one to patronize.
Poultry farms can better express their unique marketing place by supplying their consumers with experiences and incorporating the patterns of the food industry. Those simple ways include:
Brand differentiation as a way to promote poultry products
Customers have so many different choices when it comes to choosing their food, poultry companies must take not only fresh but also very common, products and distinguish them from rival products by communicating the rareness, exceptional quality, origin, or other specific characteristics of the commodity.
Freshness is another way to promote poultry products
Freshness was by far the highest buying factor for consumers when it comes to choosing their food. Are consumers expecting their eggs to be fresh? They do, of course.
Customers buying local poultry products
Some customers feel that buying locally is vital, that poultry companies can communicate their sourcing or long-standing community background, for example, with terms like authentic, seasonal, and traditional.
Customers buy poultry products that are pleasant
Different options for preparation and participation exist for the customer, with items such as pre-marinated meat or protein wraps that can be consumed by the mobile consumer. There is a diminishing trend in supermarkets as the place of choice for grocery shopping, as food is being sold in new places such as Amazon, Peapod retail, and farmer markets. While this means that fewer customers will follow the deli meat event, it also opens up new possibilities for food producers to carry their goods directly to consumers.
Variety of poultry products as a key promotion technique
The poultry farming industry should focus on the production of healthier products and conveying them to packaging with terms such as minimally processed or organic.
Food that is indulgent is one of customer’s preferences
As a whole, the industry really focuses on wellness, but I would like to note that wellness is not the only thing they’re looking for. Taste is the No. 1 characteristic that trumps all other variables. Poultry food has to taste fantastic as something that can lead to a repeat purchase.
While taste is the most important criterion for consumers to consistently buy food, perception is the leading driver of consumer testing and the first purchase of a product, so items like appearance, color, and packaging can help captivate the senses.
In the case of fresh poultry meat or other poultry products, you can find that there are a lot of items where the visual visibility of the product is really important. There is a lot to think about, so that the product can really express its freshness and the sensory response is as positive as possible.
Social and environmental responsibility
Many of us, as customers, are now searching for businesses to express their social and environmental responsibility. Factors such as where packaging is made, how businesses offer back to communities, and recycling programs, for example, should be used as part of the company’s marketing.
Poultry products can be termed as functional foods
Functional foods are those that offer health benefits beyond basic nutrition. He said that these functional foods will continue to be requested by consumers, particularly as more research demonstrates their benefits.
Technologies helps to promote poultry products too
Another way for poultry producers to make their products stand out is by making them using the latest technologies. For example, hurdle technology can make poultry products as healthy as possible and often make them taste better; and modern packaging technologies can help to make products look better.
Where to buy Chickens in Akwa Ibom State
Since chicken is the only meat that has no negative health conditions, you can always use it to prepare any local and continental dishes of your choice. In the Akwa Ibom State of Nigeria, you can buy chickens from sofreshchikens.
Uyo, The Akwa Ibom State capital:
Number 215 Udo Umana Street opposite Akpan Andem Market, Uyo
Oron, Akwa Ibom State:
Number 27 Market Square by Aba Street, Oron, Akwa Ibom State
Eket, Akwa Ibom State:
3 park road, opposite Chinese market, Eket.